RE:RE:looks likeNo Aurora? What about the 3 Fire and Flower locations? Aurora and HEXO both have stake. I think the first ISH store we'll see to market will be Moose Jaw, but only time will tell;
On Monday July 23 Aphria Inc. (TSE: APH) announced another step forward in their retail and branding strategy by making an investment in Fire and Flower Inc. a marijuana retailer with plans to open 58 store locations in Alberta, B.C. and Saskatchewan.
Aphria has moved on quickly to shore up their retail brand after Canopy Growth’s purchase of Hiku Brands removed that company from Aphria’s roster.
This deal is another prudent one by management due to both its reasonable size and the terms of the financing.
Canopy Growth paid $230 million just for the retail strategy of Hiku which included 7 retail coffee shops, 10 approved retail locations and 17 retail applications or 37 locations total.
In contrast Aphria paid $9.2 million net of interest for a stake in Fire and Flower Inc., which has one approved retail location and 57 additional locations planned or 58 total.
The investment in Fire and Flower is a relatively low cost way for Aphria to build a suite of retail brands that appeal to all consumer groups.
Jessa7 wrote: Not really? There’s no Aurora, Canopy, Meta, Choom stores yet either lol.