RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:Canada is facing a shortage of legal cannabis, study findsjjulianajems. You must only mean share price wise. They are meeting all operational goals they have set and are doing exactly what they should be doing right now. The share price lags for sure. Management knows this and have made changes to things to try and correct that. Like changing ceo and presidential roles, like paying for advertising and creating a new investor deck. Also the new president is doing an international tour to many cannabis investment conventions. Try to keep this in mind. Wouldn't you rather currently own a company who's stock price is undervalued vs one that is overvalued? I don't think many would disagree that FIRE is an undervalued stock.