RE:RE:Today's US Sports contract renewal....The pricing is the pricing. Sure $3 million per month is better than $27k but that's just not the kind of product/service they offer.
I'm more interested in the following:
(1) they signed with that US sports league in January 2017 according to an earlier press release for C$255,000.
(2) they renewed in October 2018 (prior to expiration) the contract for two additional years. Not only is this a nice show of confidence, but the price per year of C$326,000 was ~28% higher. I don't know the FX rates at which they convert the contract values, but even if there's a tailwind from FX, it wouldn't be too large and the growth would still be impressive.
The important thing here is that contracts are being renewed, and at a higher value. Clients are seeing a use case for EL's work and are paying up for it. The key is for them to get more and more clients. Hopefully that's where a deal like Kantar factors in. Forrester in the US could also be useful to bring awareness and drive client growth.