It's all about brandingI visited my first store in Calgary last night, and there are only two at present. After the 1 1/2 hour line up I made it into the store and was amazed. Its more of an education center than a retailer and reminded me of the Apple store concept.
Then it hit me!!. This is all about Branding and the products journey to market. Producers need to have a good story and lots of spin to make the brand recognizeable.
Huge has got that covered.
- Biggest indoor facility in the world
- Consisstant and controled quality.
- Kraft food grade facility
- Lots of cash
- Big Pharma