This is what stars says about why they aren't yet signing de
With market opening up management believes it can leverage existing TSG brands. According to the company 28% of its poker customers were betting on the World Cup, showing cross-sell opportunity. Management prefers to find market access opportunities that would allow it to keep a bigger share of economics vs. some of the recently signed deals by peers. The regulatory environment remains highly uncertain and the value of market access in some states such as NJ could be much lower than current JV valuations imply. The company is interested in trying to replicate the UK business model with strong media partnerships, but the brand and structure of the partnership is very important as the UK also had examples of less successful attempts (SunBets).