RE:RE:RE:RE:Stars Group Secures Access to 13 US STATESit is absolutely an access to market deal. We are seeing states tie access for online to land-based Casinos. Its happening in the USA as it just did in Switzerland. So Stars is lining up its ducks nicely, working with Casinos is the best way to gain support politically and access to clients practically.
They keep mentioning "Media" in their PR. I suspect its because once they have enough states operational, media makes all the difference and SKYBET knows exactly how to make those deals work. The branding will be Stars no matter where.
From having secured a land-based partner, the next move is to get licensed in states amongst those listed where online bets are already being taken. Then its to partner with media which will then draw in the teams. Notice that the leagues are balking at "exclusive" deals. Stars can wait and see where they want to play. Prudent approach, though again, I feel they could have done more with a press conference and start to show their branding in the US more aggressively. That day will have to come because it then becomes an imperative to get consumers on board. The PokerStars brand was loved across the land once, it will be again soon.