Marketing and promotionI bought more shares today. Not many, simply switching out a losing position into what I believe will be a juicy winner.
This winter and spring will perhaps be the most rewarding phase for long term shareholders, as the promotion ramps up, as well as anticipation. If there is a lot of word of mouth, we can expect advance sales and a revaluation of shares. Once the banks start talking about this one, we can see a real move of substance.
I've spent some time today looking at unboxing videos for the fitbit, gopro, some different camera and smartphone models. One commonality: the packaging is quite appealing. As much as I detest these annoying "unboxing" videos, they do demonstrate the anticipation of purchasers and indeed can positively influence potential buyers.I trust NexOptic will engage a top notch marketing company to develop packaging and create brand appeal.
My question: Will the company products be known as "NexOptic" going forward? Will we see the Doubletake by NexOptic? Or are they looking at an alternative name? Any mention at the meeting? If nothing stated, I will contact the company.
Remember Blackberry? They are still out there. Back in 2008, when they were at the peak of their game, their market cap was 80 billion dollars. And they still weren't the biggest kid on the block, but they were doing well. Their Price to Earnings ratio at that time was 60:1. They too were a Canadian company that brought something unique to the growing smartphone industry: a button keypad. They also had effective security. But I digress. In a field with much competition, BlackBerry was certainly a biggie but not the biggest, and they had a massive market cap.
As I've said before, the upside to NXO if the team executes properly will be breathtaking to early shareholders.