RE:RE:RE:I know,long term.McDonalds? Apple? trying to compare ISH to these stocks at this stage of the game?? PR comes when we see stores open, cash flow, and sales, this company is 4 months old, if there is no stomach to invest for the future then ISH is not a stock one should be putting money into, it will not make everyone instant millionares, if anyone is here thinking it will, they should not be investing thier money anywhere. Advertising will come when there is revenue, there is 5 stores, anyone looking for a huge flyer campaign to build brand awareness at this stage has been partaking in our wares a little to much. I am not on social media, never will, but doesn't the company have a twitter, facebook etc presence now? If not, they should, and if not, I do expect that they will. Good luck, stay calm, be brave, wait for the signs.