RE:Management Discussion and AnalysisIn short, more innovative product offerings and distributors for 2019. Sounds good to me. 2019 could be an explosive year. SizzlinSteaks wrote: Business Update: The Company’s management believes that by building on its differentiated brand and product offering the Hit Technologies can seize on the opportunity in the 78 Billion dollar (2018) global smartphone accessories marketplace. Currently, many brands lack innovative producs and many have very similar, vanilla product lines. Several large companies in the space have seen their flagship products lose market share and suffer from price compression due to over distribution and lack of innovation. In contrast, HITCASE continues to innovate and its designs are receiving widespread recognition which, helped HITCASE secure a 300 store test in June 2018 with Best Buy USA.
Although the Company operates in a fast moving and competitive space, it believes it has the right focus to succeed in this market. HITCASE relies on a lean product design to market strategy, brand loyalty (demonstrated by support from key suppliers) and hiring industry experts including two founders of highly successful accessory companies. HITCASE recently signed a distribution deal with Xentris, a large distributor in the US wireless accessories space. HITCASE also secured the retail opportunity previously mentioned with the world’s largest consumer electronics company, Best Buy. The Company believes that working with Best Buy will help HITCASE secure retail arrangements with other large retailers and international distributors.