RE:RE:Feds propose THC limits for cannabis edibles in draft rulesBayWall wrote: "There's a significant impact to us in terms of what we can call the products we are making." Terry Donnelly CEO of Hill Street Beverage Co. "Now they are saying you can't call it wine or beer. But I don't think Health Canada understands that people actually do like wine and beer, and the non-alcoholic option is the safer one for Canadians". Donnelly said. Financial Post.-- Well so much for the medals won also, in connection for infused drinks, because that's related to the beer and wine aspect. Can only use the medals promotion for non-infused low/no alcohol drinks. There goes the stock price.
This impacts big alcohol as well. What are Molson and others going to do with their non-alcoholic versions? Will be interesting to see what happens during the consultation phase as the rules are fairly stringent, so hard to say where health Canada will bend vs not.
If this sticks, then Hill Street will need to get creative with their branding...instead of
wine, they'd have to call their drink
grape juice or something like that.