2019 Sportsbook 7 Predictions #5 Boon to fringe leagues
Prediction #5: Struggling and new start-up sports leagues will invest heavily in sports betting
When was the last time you watched a bowling tournament? Would it help if you had some skin in the game? That’s exactly the kind of bet that fringe sports leagueswill be willing to take to bolster their popularity and relevance in the public eye. NASCAR is a prime example of an established league that could benefit greatly from sports betting. After all, if you like betting on horses, why wouldn’t you like betting on a mechanically superior version of a horse that goes in excess of 200 miles per hour? And while an hours-long NASCAR race may seem interminable to casual fans, it may just be more exciting if each lap presents a new betting opportunity.
Of course, some upstart leagues are already banking on sports betting interest as part of their marketing strategy. Football leagues like the XFL and the AAF hope that providing enhanced betting opportunities on their games will help new fans look past the less-than-NFL caliber talent on the field.
Newly established sports betting operators may start simply by offering only betting options on the major U.S. and European sports leagues, but expect sportsbooks to start taking bets on these more exotic offerings well before 2019 is in the books.
https://www.gambling.com/news/7-predictions-for-sports-betting-in-the-us-in-2019-1722900