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Hill Inc V.HILL

Alternate Symbol(s):  HSEEF

Hill Incorporated is a progressive bioscience implementation company. It is engaged in building pathways to better and healthier living by leveraging its consumer-packaged goods (CPG) expertise to commercialize technologies to craft cannabis solutions and non-alcoholic beverage products globally. Its Hill Avenue Cannabis business unit is pioneering the space where craft consumer products meet bioscience by combining its CPG commercialization expertise with its rights to use Lexaria Bioscience Corp’s DehydraTECH patent portfolio for product development, licensing and business-to-business (B2B) and business-to-consumer sales of cannabis ingredients or products on a global scale. Its Hill Street Beverages business unit represents its legacy alcohol-free consumer beverage marketing and distribution business. It provides DehydraTECH-enabled B2B solutions for both cannabis extractors and ingredient suppliers and CPG manufacturers whose products are infused with cannabis and or hemp extracts.


TSXV:HILL - Post by User

Bullboard Posts
Post by roatan2on Dec 29, 2018 2:00pm
89 Views
Post# 29168104

From Rob McPherson, former Presudent Bacardi Canada

From Rob McPherson, former Presudent Bacardi Canada

I am not sure why so many people think cannabis is so different:

 

- as a product, touting it as a "wonder drug" with no side effects or negative consequences from consumption

- as something everyone should be using

- as a business that lends itself to full and complete value chain integration (separate from jurisdictions that require it)

 

My broken record statement is this - recreational cannabis is a discretionary consumer good. A want, not a need. 

 

Even at the medical level, it may be a wonderful drug, but it is not a wonder drug. People need to stop saying it cures this or prevents that - it is irresponsible. It can certainly help a great many, but not everyone, for everything.

 

As a business, cannabis is subject to the same terms, conditions and requirements as any consumer goods business

- a clear and deep understanding of the target

- a value proposition that the target covets

- a focus and discipline to build, refine, prove and then expand the proven

 

Get out of the smokey haze and look at cannabis for what it is - a nascent business that requires responsible management and a product that requires respect in marketing and use.

Bullboard Posts