CompellingTheir plan to enter the gambling market seems spot on. They are locked in to create a brick and mortar sportsbook with (the real play) an online gambling presence. The model could be easily repeated in other states. They are a reputable media site with a full news room which will sell betting opportunities to their readers, as opposed to other sites that readers have to seek out to make a bet while following the news on other sites.
The market cap is so small that taking them out at a nice premium would appear to be like swatting a fly for the main players in the business. Ill bet (see what i did there?) one problem, though, are the CEO’s special voting shares. I suspect that means they are protected from a hostile take-over and any suitor would need to play ball with the Levys.