RE:RE:RE:RE:RE:RE:Guy LalibertéSotypical, actually, she did, effectively take "cash out of her pocket and bought 10 million shares." Not cash, exactly, but she "bought" those shares in exchange for her company "Good & Green" (i.e., 48North's recent acquisition, in case you don't follow them). It was a deal/exchange of value, where she obviously felt that 10 million shares of 48North were worth more than her share of Good & Green, and "purchased" the shares in exchange for Good & Green. So, not a cash transaction, but she effectively bought them all-the-same. With regards to options, they are incentives. I've worked for my employer since it was a private company with 45 employees. It's long-since become public, and has >1,500 employees. It wouldn't necessarily have happened the same was if they didnt incentivise key employees with options. Sure, it adds a bit of dilution over time, but is a net benefit to ALL investors so long as the share value goes up in-part because of the incentive that the options add (i.e., without options , it's "just another job").