Earnings release dateTorstar is going to announce their latest quarter results on February 17 . The share price , currently 72 cents , already tells us what the results will be . I suspect everything will be down up to 10 % - Advertising , Circulation and subsidiaries . I dread listening to another list of excuses . They will probably emphasize that their on line subscriptions are up about 20 % . So what ! What I care about is total company revenue growth , increasing profits , expense control and a dividend increase . Maybe then the share price will increase . I am a little perplexed why they don't do more automobile advertising . As an example , I own a full size 2017 Chevrolet Impala , built in Oshawa , Ontario and NEVER advertised . It is a great car . Small and midsize cars don't give you the required leg and foot room in the backseat . This is one of a small handful of cars that do . Why doesn't Torstar contact G.M. with an AD program for this car based on comfort , leg room and trunk size . Advertising does it all . I would bet that G.M. could triple their Impala sales in Ontario with a Toronto Star advertising program . I owned a 2012 Cadillac SRX ( SUV) and I like this car better . Who knows , Maybe increased sales might keep the Oshawa plant open . It doesn't hurt to present G.M. and other auto manufacturers with a plan . I'm not happy owning a penny stock !