DONT FORGET THE ACQUISITION OF VERVE!! DISTRIBUTION
in 3 countries!!(VBC). "With the addition of Verve we now have a platform for Weekend to expand both its distribution and product offerings, THC (tetrahydrocannabinol) by state where legal and CBD (cannabidiol) across the country. This distribution network will allow us to grow and manage indirect channel and big-box placements nationwide for multiple brands in our portfolio," said Paul Chu, Weekend president and chief executive officer. "Verve is a premium energy beverage with over $236-million (U.S.) in historical sales in the direct-to-consumer channel. VBC Brands owns the exclusive distribution licence to launch this proven brand into retail stores in the U.S., Canada and Mexico, leveraging over $150-million spent in marketing and developing the brand," said Bradley Robb, president of VBC Brands.