RE:Shares Outstanding Ect.Stephan’s remarks are guarded as are Iain’s. Iain has been very consistent in acknowledging the Starbucks opportunity, including acknowledging how adoption of the SWP for their decaf would be very consistent with the Starbucks brand, but avoiding making any promises. I think that’s all you’re going to get from him until one day, fingers crossed, we’re reading about it.
Branding is everything to Starbucks. Full adoption of the greenest decaf processing, is perfectly aligned with their brand, and chemical processing is not!. I asked a SB barista at the nearest SB to my place if they sold a lot of decaf and she “yes, quite a lot actually, at night”. There are over 1,500 Starbucks in Canada and 14,600 in the US. In addition to the NA, capacity expansion opens up a huge market opportunity in Europe.
GLTA!