NASDAQ:WTER could dominate the Cannabis space. Alkaline Water Company Inc (TSX-V:WTER) (NASDAQ:WTER)
How can we talk about the beverage space without talking about one of the more advanced beverage companies entering the CBD beverage space. While a smaller company overall, Alkaline has some big advantages over the other companies on this list.
For one, the Alkaline Water Company is truly a beverage company. Its core product, Alkaline88® is now sold in over 47,500 retail locations nationwide in all 50 states, with a distribution that spans more than 150,000 stores. These include 9 of the top 10 largest retailers in the entire U.S. and two of the largest retailers in the entire world.
Its popular Alkaline88 products are already very well-known among consumers and have been associated with many health benefits already.
In fact, former NFL star Michael Irvin has used the product and vouches for its effectiveness. Recently, on CBS, he made some very strong endorsements for Akaline's product, calling Alkaline88 a 'lifesaver.' He went on to say that:
"Alkaline88, the best water...the best way to help you take better care of yourself. It's not just good to you, this is good for you."
Struggling with problems relating to acidity in his stomach, Irvin has turned to Alkaline88 to help get some relief, which he says has been a life-saver - adding credibility to Alkaline's products as The Company has already made a clear connection in the minds of consumers with being healthy and good for their bodies.
Over the past year, the Alkaline Water Company has been working on the development of a CBD-infused hemp water and it could be one of the first national U.S. beverage companies to bring true water-soluble, full-spectrum features of bioactive natural hemp extract molecules to U.S. consumers.
One of the biggest challenges when it comes to infusing beverages with CBD, or hemp, is maintaining efficacy.
But Alkaline Water Company has already secured a deal that brings a patent-pending process that can bring true water-soluble, full-spectrum features of bioactive natural hemp extract molecules to U.S. consumers.
Via Alkaline Water Company:
“The Alkaline Water Company Inc. has entered into a Binding Letter of Agreement with Infusion Biosciences, Inc., that provides a non-exclusive license to utilize its proprietary Aqueous Phytorecovery Process (“APP”) technology.
Under the Agreement, IBS agreed to provide A88 Infused with ready-to-drink natural hemp-extract formulations.”
With APP’s formulations, A88 Infused is expected to be the first national U.S. beverage company– and the first NASDAQ-listed company – to bring true water-soluble, full-spectrum features of bioactive natural hemp extract molecules to U.S. consumers.
With an already widely popular healthful water brand, adding CBD and hemp into their portfolio of beverages could make the Alkaline Water Company even more popular among health-conscious consumers. With a strong presence in the U.S. already, it looks to be in the pole position once the CBD beverages market takes off - especially since its core business is beverages, unlike many of the other cannabis companies.