"The Trade Desk" -a competitor mentioned in Echelon's piece went from $22.00 to $165.00 in less than one year. Acuity trades at a fraction of Trade Desk's metrics and frankly would make a superb acquisition for Trade Desk. My concern now is that Acuity is acquired before real momentum and a fair price is achieved. We would be very foolish to believe that Trade Desk does not know what is happening with Acuity. The exchange rate difference would allow TTD to increase their size by 20% for almost free if they used their current stock price as currency to do the acquisition. At current prices it would cost about 43 million USF to acquire AT. That's 269,000 shares of TTD. That's two hours of trading volume! TTD's capitalization is 6.3 BILLION US dollars! Believe it or not but it would require .005 (half of 1%) of their outstanding shares and they would own Acuity, and about 20% more revenue ,(forward looking 12-18 mths). It boggles my mind. Another great Canadian Technology story is about to disappear, soon. Just something I thought you may want to think about. GLTA