RE:RE:I AMI would expect that O'Neill is waiting until later on Sunday so that it will have maximum impact just prior to market open. The picture and the news release on the website are intended for the people who really follow BHS.
At the same time, until O'Neill had made the release and photo public he really could not talk about them with the various investors who hold significant positions in the company.
It is going to be a very interesting trading day on Monday and it is going to start early.