Isodiol potential to expand retail network ~12,500 locations VANCOUVER, British Columbia, Feb. 27, 2019 (GLOBE NEWSWIRE) -- Isodiol International Inc. (CSE: ISOL) (OTCQB:ISOLF) (FSE: LB6B.F) (the“Company” or “Isodiol”) today announced the launch of its convenience store (C-Store) retail program into the first 1,250 locations, starting in markets such as Florida and Arizona, through its partnership with the Asian American Trade Associations Council (AATAC). Once the initial test rolls out and is approved for expansion by AATAC, Isodiol will be able to expand up to 10,000 additional locations. The Company will launch its Fast CBD Relief™ brand that it recently acquired with the CBD Naturals® brands portfolio as its flagship cannabinoid (CBD) products in the C-Store program. This new retail effort is further to the Company’s previous announcement on February 14, 2019.
The Fast CBD Relief™ products were launched in mid-2018 as a solution for millions of Americans struggling with pain and other lifestyle discomforts. According to the American Academy of Pain Medicine, 100 million people face chronic pain, which affects more Americans than diabetes, heart disease, and cancer combined1.
Fast CBD Relief™ is available in the following forms:
- 'The Patch': The patch delivers fast and targeted pain relief and can be cut to size and applied to the area needed, delivering relief up to 12 hours;
- 'The Cream': Ideal for smaller areas of discomfort, this cooling cream supplies instant relief and can be applied to fingers, knees, ankles, neck, and any other areas of discomfort;
- 'The Shot': A concentrated beverage in four varieties that taste great and target specific issues, including RESCUE (relieves tension), SLEEP (promotes rest), IMMUNE (boosts immunity), and FOCUS (enhances concentration); and
- 'The Roll-On': Promoting a sense of calm and relaxation, this topical serum is fast and effective.
All of the Fast CBD Relief™ products contain phytocannabinoids along with other terpenes or botanicals that work synergistically to create an entourage effect for greater results. They also include other powerful supportive ingredients such as extracts, vitamins, and essential oils that are known to provide positive health and wellness benefits to the body and mind.
“Isodiol’s new C-Store program marks a significant milestone in the Company’s ongoing push into the mainstream Consumer Packaged Goods (CPG) market,” said Isodiol’s Chief Revenue Officer, Kevin Swadish. “C-Store owners have long been considered the heart and soul of the retail market, touching virtually every person in every walk of life and representing the very essence of entrepreneurial spirit. The natural fit was to work with the largest trade association of retailers in the USA for this retail vertical. It simply makes sense for Isodiol to embrace the market power of this retail channel, and we expect great things from our partnership with AATAC and the mass retail launch of the Fast CBD Relief™ brand from the CBD Naturals® brands portfolio.”
Paul Rock, Board of Directors Trustee of AATAC, added, “We have been working closely with Isodiol’s current management and design team since before the recent federal regulatory developments that are opening the U.S. to vast new retail opportunities for CBD products. As anticipated, we are already seeing tremendous interest and growth of these products and huge success with early tests. This proves to us that we are entering a new age of CBD products with CBD as an accepted, prolific ingredient and will need strong partners like Isodiol to help us navigate the waters ahead. The association will now be taking a step back and limiting who we work with for this product offering and educate our retailers on what to look for in good CBD products and companies. Isodiol will be a great asset in determining the most appealing CBD product formats for our retail partners and supplying those products going forward."