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Post by
proneon Mar 09, 2019 8:28am
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Post# 29464850
Coca-Cola Executive Joins Cannabis Industry ...
Coca-Cola Executive Joins Cannabis Industry ...
A former Coca-Cola executive is joining the cannabis industry.
Colorado-based Charlotte’s Web, which specializes in hemp-based cannabidiol (CBD) wellness products, has named Eugenio Mendez to its newly-established role of chief growth officer.
Mendez—who previously served as Coca-Cola’s vice-president of global marketing for water, enhanced water and sport drinks, and as an advisor to Charlotte’s Web for nearly two years—
will step into his new role at the Canadian Securities Exchange-listed firm on Jan. 15.
The appointment comes after the U.S. legalized hemp last month, removing a major obstacle for companies that are interested in selling CBD-infused drinks
Analysts suggest that the front runner is Canopy Growth, due to its immense infrastructure that would be capable of handling such a larger venture.
In a recent report, New Age Beverages was looking at the same venture with Cannabis before their official entry, and Canopy Growth was again pipped as the most likely candidate.