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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

Communication Services
illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

illumin Holdings Inc
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Post by dqmaon Apr 02, 2019 10:39am
121 Views
Post# 29569460

Sizmek Chapter 11: should help Acuity

Sizmek Chapter 11: should help AcuityWeaker DSP player like (SIzmek-Rocket fuel) bite the dust so stronger players like Acuity and TTD will take the shares.


 “I consider the acquisition of Rocket Fuel a primary driver of this demise,” said Ruben Schreurs, CEO of digital media consultancy Digital Decisions. “Debranding it and consolidating it into Sizmek didn’t yield the results they expected, and they never managed to effectively compete with the likes of The Trade Desk and others.”

https://digiday.com/marketing/always-problematic-child-went-wrong-sizmek/
Bullboard Posts
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