Frustration...One the one hand you tell the world "We've built a fantastic device that will help cut deadly exhaust fumes by 50%!" Funny thing, everyone seems to agree. You win awards for scientific excellence in country after country. The world eagerly awaits the release of the device, willing to pay high margins just to enjoy the benefits.
Ahh..the solutiion...let's start building them in daddy's garage with daddy's new welder ... a dozen ought to do.
Doesn't it seem rediculous? Then let's give everyone the silent treatment.
I know it's not that bleak...let's just get some communication...some action.