Snoop, Martha and Seth
This is a pure marketing play. Every woman that has not tried Marajuana before will trust and try the brand that has Martha standing behind it. Snoop has his own followers, millions of them, who will all buy Leafs by Snoop and lots of other things from the company he endorses. Seth, well he's not quite a Martha or a Snoop but he did generate a lot of press for us. These have been great ways to advertise in a market where your not allowed to advertise. Wait until the US legalizes with less advertising restrictions and we run commercials with Snoop, Martha and Seth all interacting.
My wife is still beside me laughing.