Drinks This Week?Lots of folks chomping at the bit to see the new, reformulated and re-branded versions of the Mule (High Horse) and Margarita (High Lime).
Using the median wholesale price of $3.50 per single serve bottle, 200K worth of backorders would amount to 57,142 bottles. That represents 23% of the 250,000 bottle/month capacity. So this bottling run should be completed in roughly 7 days.
On Wednesday they tweeted that the Phase 2 bottling plant is completed. Assuming they started brewing on Wednesday (or possibly sooner), we should expect to see the drinks this week. Jeff said they will announce orders as they ship, so we should know right away.
Bring on Monday morning!