Frobes article about Celebrity brands.....I found this on Fowler's Instagram...... Supreme/KK is mentioned...... but more then anything a really great read about how a celebrtiy could impact the company, but at same time not all endorsements will succeed especially if that celebrtiy is not fully engaged with cannabis/company......... enjoy
https://www.forbes.com/sites/andrebourque/2019/04/24/as-cannabis-goes-mainstream-are-celebrity-brands-the-future-of-the-industry/#4ae907c77b2c