RE:5 YEAR EXCLUSIVE"sproutly cannot go anywhere with this tech" - why? think about that.
Sproutly now created a beverage company that they will leverage their unique proprietary tech. Why license it out to other beverage makers when they can be the only ones to provide this experience in beverages - instantly worth more in a sea of competition.
Like the others say, they can still make other products (capsules, lotions, pads, powders, edibles)... lots more.
Also, they dont really need any other partner at this point when everywhere else is illegal besides canada. After the 5 years is when the US and Europe should be legal, in which case they can decide if they want to keep the tech close to them or license it out to other beverage makers for a hefty premium AFTER they have developed their own brand.