Straight from the horse's mouthAs I have been saying, it will be many years before US revenues are material for TSG. The Fox Sports chief has now said the same thing:
1) Fox Sports chief Eric Shanks affirmed that the forthcoming gambling service Fox Bet will not put an immediate, casino-style slant on the network’s sports programming. “We’re taking baby steps,” he said.
2) Fox is among the companies showing more enthusiasm, though on the conference call Shanks described the plan as an incremental one.
3) “On our more broad properties, like our pregame [NFL and college football] shows on Sunday or on Saturday, it’s going to be reflective of what the viewer wants, and that’s not going to be a heavy hand when it comes to wagering.”
4) Shanks said until a majority of states in the U.S. legalize betting on sports, Fox Bet will be more of a promotional vehicle than a profit engine unto itself.
5) “The revenue driver is engagement,” Shanks said.
“If you can raise the national rating for our NFL game by a tenth of a point, that’s probably more revenue” than Fox Bet could generate on its own. https://deadline.com/2019/05/wwe-wagering-spice-up-fox-but-sports-chief-promises-baby-steps-on-betting-1202613482/