GOODFOOD LAUNCHES YUMM.CA, A VALUE MEAL KIT OPTION TARGETING 2019-05-16 07:45 ET - News Release
Mr. Jonathan Ferrari reports
GOODFOOD LAUNCHES YUMM.CA, A VALUE MEAL KIT OPTION TARGETING COST-CONSCIOUS CANADIANS
Goodfood Market Corp. has launched its Yumm website: Canada's most affordable meal kit targeting cost-focused Canadian clients.
Yumm.ca is the lowest priced ready-to-cook meal option in Canada starting at $6.99 per serving. Yumm's flavorful meals are carefully created, with a limited numbers of quality ingredients that allow busy chefs to rapidly prepare their weekly recipes. Consumers have choice of four tasty meal options changing every week that can be ready in as little as 15 minutes! Meals include delicious options such as Brazilian Chicken with Spinach & Toasted Coconut Rice, Cajun Salmon with Slaw, Sweet Potato Wedges & Remoulade and Hoisin-Glazed Pork Chops with Red Kale & Ginger Rice (weekly menu available at yumm.ca/en/on-the-menu).
By targeting a different market with an innovative value proposition, Goodfood can leverage its national direct to consumer perishable goods supply chain in a way that has never been possible by any Canadian company. Yumm boxes are offered nationwide on Yumm.ca's website and fulfilled through our reliable infrastructure and delivery partners. Soft launched in April 2019, early results demonstrate very positive response through high consumer ratings and retention rate.
"We are very excited to launch our Yumm.ca value meal option across the country. This new initiative effectively expands our total addressable market as it unlocks untapped demographics including students and busy families. Leveraging Goodfood's scale and platform will lead to a superior customer experience, with high quality ingredients, yet providing our business with similar gross margin profile, enhanced customer retention and lower acquisition costs. We believe it will also improve unit economics for the overall business by offering the right meal solution to the right consumer, thereby increasing engagement and loyalty among members. Yumm firmly positions us as the home meal solutions leader in Canada as we grow the two most compelling brands in their respective spaces," said Jonathan Ferrari, Chief Executive Officer of Goodfood.