New app la PresseTS management should look at the new App of La Presse. For a non profit organisation they are far ahead versus the legacy analytic bla bla of Boyton.
When you scroll on this new app, it's a much better experience, the feeds comes by recents news and not by categories and you have publicities mix in that (like Facebook) and those adds are in motion.
BUT the Star is surely better because it use data analytic platform of Boyton with a small add banner on the bottom of the screen. I suppose the advertisers are rushing at the door to have that banner 2010 type! by now on The Star the banner is a scanner no name versus on La presse you got hydro quebec, Huawei P30 new phone, Pennzoil oil and more