RE:RE:RE:RE:RE:RE:RE:I agree" I'm glad that you agree that you really wanted a beverage partner but now that you didn't get one you pretend to think it's better not to have one."
There's no pretending about it. The company's present course of action to partner with multiple players in different sectors is the correct one. As an example if ACB wishes to co-develop products for the cosmetic market then you try to work out a deal with a key player in the cosmetic industry separate from everything else. You can apply that formula for growth to many other industries where in the end you have a vast stable of consumer products covering just about everything imaginable. That would make ACB more valuable. Unlike a 1 trick pony like Canopy which will be dependent on beverages to satisfy its largest and influencial shareholder, if an ACB beverage line doesn't work out hey'll have other partnerships in multiple fields to take up the slack. They won't have all their eggs in one basket like Canopy will with their reliance on pleasing a beer manufacturer.
Right now ACB sees the berverage demand as too small to justify the expense of creating brand awareness for a market that will generate 2% return on investment. If Constellation Brand thinks they can make it work all the power to them but I think Canopy shareholders will be in for a deep disappointment when sales of beverages don't match expectations this fall.