DIAGEODiageo has market cap of 400 billion. I'm sure that even 5 - 10 billion investment won't hurt them. But it will help them in the future. This is way Diageo and Aphria is good together. Aphria is better than Aurora that has over 1 billion shares outstanding and Aphria has only 250 million. Aphria should be about $40/share. I give it 1-2 years or less :) It will happen.