I guess today is a good lessonIt doesn't matter will if you are in bed with a good beverage company, if you arent pleasing the audience with your performance than they are going to punish you.
Now I do believe that but i also know that any time you give the shorts some fuel they will burn you and a lot of the time the sector to.
These are tough times for these companies, it is hard to get hit with the cost of expansion before you reap the rewards.
It is also hard to be patient and not frustrated by times like today so today I didnt even watch the markets but there are better times ahead.
best of fortune to all.