Lots of expenses in the current quarter. I think it wise to wait for the release before purchasing shares. The market will get nervous as we approach the release date. It won't be anywhere near as good as the last quarter and all of the expenses related to the new offering will be in the results. I know we are all too smart not to know all of this however this is a very heavy retail owned stock and I'm always amazed at how frightened the retail investor can become. The headline will read something negative for sure, "Acuity Ads loss bigger than expected and sales down sharply from last quarter". I see $1.22 or so before we go much higher...unless... a big new order comes along. Another strategy is to watch insiders and begin buying when they do on this current pullback. I've done very well with my core position as well as my trading around Acuity by paying as much attention to the negatives as the positives. Proper perspective produces profits! GLTA