48North Cannabis Corp. V.NRTH

Potential Marketing Insights for 48North?

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Need Etiquette Tips for Cannabis? For Starters, Don’t Call It ‘Marijuana’ or ‘Weed’.

A new book featured in today’s New York Times that could be useful to Alison Gordon and the other marketers at 48North. Its called: Higher Etiquette A Guide to the World of Cannabis from Dispensaries to Dinner Parties. Author is Lizzie Post.

“Higher Etiquette” argues that it’s time for cannabis to move, in the public imagination, away from its surfer and “Cheech and Chong” image. To that end, Post is interested in language. Avoid the stigmatizing term “pothead,” she advises. Mostly avoid “marijuana,” too. It has a slew of undeserved negative connotations and, anyway, it isn’t a scientific term. The term “weed,” to some, is totally disrespectful of the noble plant.

For complete article follow this link…..
https://www.nytimes.com/2019/07/08/books/review-higher-etiquette-cannabis-lizzie-post.html?fallback=0&recId=1Ny81JF6PFF1yKuO7DwskfEYDAz&locked=0&geoContinent=NA&geoRegion=ON&recAlloc=story&geoCountry=CA&blockId=home-featured&imp_id=457185332&action=click&module=editorsPicks&pgtype=Article&region=Footer