Can Cannabis Be The New Coffee? Colombia is a world leader
Can Cannabis Be The New Coffee? Colombia is a world leader in the cultivation and export of fruits, flowers and coffee. Can cannabis be its next world leading agricultural crop and serve as the mechanism to transition suffering and stigma to economic and humanitarian renaissance? The requisite inputs are in place: fertile volcanic soil, available and low-cost land, near perfect climate, extraordinary growing conditions, equatorial 12-hour sunlight days, affordable and skilled labor, access to 630 million potential Latin American consumers, a transparent regulatory framework, and an export quota of cannabinoid oils and medicines that represents more than twenty-five percent of the worlds and over forty percent of Europes quota. "Whether you compare cannabis to coffee or oil, green is the new black." The potential market of nearly $2 billion is twice that of both fruits and flowers, and greater than even coffee, for which it is the worlds second largest supplier and provides an interesting analogy to examine potential employment and economic growth: it employs over 500,000 growers, 95% of whom are small family farms and it is the largest source of rural employment. Whether you compare cannabis to coffee or oil, saidBenzinga CannabisManaging Director andbook authorJavier Hasse, green is the new black.