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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Bullboard Posts
Comment by mountainposeon Jul 20, 2019 2:53pm
111 Views
Post# 29943204

RE:RE:problem for AT is how to make profit. It had huge beat in

RE:RE:problem for AT is how to make profit. It had huge beat in I agree however this growth is not self-generating and very unpredictable. It's impossible to become "Viral" since word of mouth referrals are very limited. A great product can command global sales in months, on it's own if the product is scalable and producible. Think Netflix. I buy it, you buy it, and "Boom" huge sales. Acuity requires a sales rep. and a complicated procedure at every step of the sales cycle. This can work but it's much slower. How many of us actually understand how it all works? I sure don't. Anyway all to say it isn't that easy and it's expensive to execute. I can't use high end multiples on this one...not until I understand how it all comes together. My fault perhaps but it's still the case. So I keep a solid core position and trade very carefully and with lots of patience for the swings. Good luck.
Bullboard Posts