48North Cannabis Corp. V.NRTH

Excellent Cannabis Overview Article for Amateurs

[Zingiber]

Came across this cannabis article, (linked below), which I thought is an excellent overview for those of us who are less experienced shall I say. Based upon all of 48North's strategies it appears management is fully aware of the powerful marketing messages in this article which appeared in Zoomer Magazine April 2019 issue.
Also has made me realize further why large alcohol companies are investing in this industry.

"Legalization.....is a special moment.It will never happen again in my lifetime, when a legal market emerges for the first time with an incredable pre-existing user base."

"...study of almost 3,000 patients in Israel, the first of its kind, showed that cannabis can be safe and effective for seniors and lead to decreased use of pharmaceuticals, including opiods."

"CBD has 20 times the anti-infalmmatory power of asprin and two times the power of steroids"

"...45-plus market that is a key target for....low-dose pens."

ie: 48North's Exclusive license agreement with Avitas which is one of the best-selling single strain vaporizer cartridges in the United States and completes 48North's vaporizer strategy. 
 
"...all the potential uses of cannabis, but especially as a substitute for alcohol in the 45-plus segment."

Here is the link....
https://drive.google.com/file/d/1lEs2qQ3W3iSxFVZ_MFQDQkmyAYiaIgWt/view?usp=sharing