Calm downThe way I look at it is this: if there was no stock attached to this business would I be happy with how the business is performing. Ignore the SP for a moment and evaluate the company you invest in: Disadvantages: low revenue compared to industry peers, high interest on debt, inconsistency in completing announced projects. Advantages: extremely efficient and low operating costs, explosive growth with true potential yet to be realized, unique products in development that could shake up the market, perception of very good standing with health canada, insider buying recently, investing into valuable real estate, low debt, and close to operational profit. When you seperate the foolishness from whats going on with the actual business then you get a better picture of what your investment should be worth!