theScore’s potential reach Last December, theScore touted just how broad its market penetration could become:
- More than 4 million active users for its sports app.
- Reached 50 million sports fans on social and emerging platforms in 2018’s third quarter.
- Sent out 1.5 billion sports-related alerts out to users each month.
- More than 3.4 million Facebook followers and 1 million Instagram followers.
Although a pre-football launch is advantageous, it’s a challenging time for theScore to enter the NJ sports betting market. New Jersey continues its rapid ascent among US states with legal sports betting, posting more than $251 million in handle and $18 million in revenue in July.
Those figures outpace the best July on record in Nevada, the granddaddy of US sports bettingmarkets.
https://www.legalsportsreport.com/35165/thescore-nj-sports-betting-soft-launch/