They are focused on DoubleTake because they take advice from the company they hired to advise them on what market to conquer first. It was recommended they disrupt the Sports Optics market before any other because it is the low hanging fruit in the global marketplace for this technology, although there are many other verticals this could completely transform: surveillance (as Bobby Braun, former Chief Technologist of NASA, was so enthused about upon his joining the board of directors) because of the Night Vision AI technology they were developing then, or the Autonomous Driving sensor market which is growing like crazy, and NXO has the best optical dynamic range specs available to solve the challenge of an autonomous transport truck being able to see when it emerges from a tunnel into sunlight, or ... you get the idea.

Rich Geruson is throwing a spear right now to grab some disruptive Sports Optics cash, then he leverages that for the next meal.

click here to view the press release about tarket market recommendation.