Imagine having
something of utmost importance and monetary value. You say what it's worth to anybody willing to listen to you. People get excited,and want to know more about your worldly prize possession. You talk about its value and how much it's coveted by a growing number of people every day. Soon, it becomes something of a worldwide concern. Never the less,it is not for sale.No,it stays where you know it's safe,and nobody can take it from you. This prize is worth more to me just where it sits, you think,and becomes more valuable as you control this asset. Like owning gold,it becomes more valuable in an economic downturn. Controling this prize takes some skill. It has to be protected,as if your life depended upon it. Can't risk any mistakes or its gone,right? Everything worth anything,even if it's not gold,has to be protected; but, unless this thing is actually proved to be what you claim it to be, its monetary value is drastically diminished,and worth less than first thought.