RE:My take......
This would be a valid argument if: 1. Hill St. actually owned the beverage formulations (they do not, it's all co packed) and 2. The product actually tasted good (objectively it is mostly horrible, maybe 1 or 2 are decent). The reality is they own nothing of value and have never made money (profit) with their alcohol free products. And now they can't even be considered a cannabis company, with no place to do the infusion. But ya, thankfully they have the Lexaria license l, super valuable .