RE:The build out on this will be insaneHi Brian,
Well as a bull I love seeing the end number but i worry its based far too much on bull%^% assumptions. First off, you are assuming from the entire pool of app users. Easily more than 50% are in jurisdictions where there will be no mobile sports betting soon. Plus, $1000 revenue per eventual user? Do you get that number from anywhere?
Here's what I will say. Given how the nifty "score bet" button shows right up in your game feed as you are checking thescore app (only available in NJ right now) i see no reason why all thescore users in jurisdictions where Thescore ends up providing mobile betting wouldnt use the app at least once. Then it is up to the app to be good enough to gain their regular use. Of people who dont use the app at all, it will be up to the app to gain enough credibility to lure new users to both the betting site and the app. I jsut wish more states would come online so we could get to the business of tracking actual growth.