RE:Shorter watch out!!!
Aphria currently has what again, a 12% market share? Canada is doing about 100 million per month now, so let's say the market is currently around 1 billion per year. Canada would need to jump from 1 billion in sales to 5 billion in sales and Aphria would need to jump from 12% market share to 20%. This won't happen by fiscal 2021. Based on the growth seen in the early years in Colorado, it took about 5 years for that market to reach maturity, and they had way less red tape. Colorado needed more than 500 dispensaries to supply a market of about 5.5 million people. Ontario alone has over 14 million people and we have less than 50 stores. So, the number of stores in Ontario needs to increase 10 fold MINIMUM in order to reach our markets full potential. Same goes for every other province with small numbers of retail stores. Aphria won't be doing 1 billion in Canada alone until every province is set up with enough retail stores, Canada as a whole is doing 10 billion in sales and Aphria is able to capture 10% of the market. This is 4-5 years out. Irwin is just fueling zamparo with unrealistic claims. He needs to set the bar lower, and that's fine. If Aphria can do at least 400 million in Canada alone by FY2021 I'll be happy and that's realistic (that would be enough to get us very close to 1 billion total with CCPharma). And remember, Colorado put up 1 billion after 5 years with zero red tape and a market FULL of edibles that were all very appealing with beautiful packaging, allowing every kind of candy/chocolate, while we're stuck in Canada where nothing can be appealing to children, which limits the market greatly.