2019-10-22 10:09 ET - News Release
Mr. Shannon Diem reports
AGJUNCTION ANNOUNCES STRATEGIC PARTNERSHIP WITH FARMER'S BUSINESS NETWORK, INC.
AgJunction Inc. has entered into a strategic, two-year partnership with Farmer's Business Network Inc. (FBN) to list its Wheelman auto-steering solutions directly on the FBN platform.
FBN is an independent farmer-to-farmer network where its nearly 9,000 members utilize a comprehensive agriculture data and price sharing platform to better understand the current state of the market and improve their farm's financial performance. Similar to AgJunction, FBN eliminates the need for farmers to visit a dealer when purchasing seeds or chemicals by offering these products directly on its e-commerce platform, providing a significant cost advantage for end users that is easy and convenient.
The partnership will allow AgJunction to introduce its Wheelman auto-steering solutions to nearly 9,000 FBN members through various strategic channels within the network's framework. The Wheelman Pro and Flex , which are currently sold directly to farmers on HandsFreeFarm.com , will now be listed on the Marketplace section of FBN's platform. The partnership also enables AgJunction to participate in FBN's community outreach events held in local ag communities.
"AgJunction and FBN synergistically align with each other as both companies look to disrupt the agriculture industry through unique business models driven by innovative technology and cost-effective pricing strategies," said Shannon Diem, senior director of marketing at AgJunction. "Our goal is to bring our core auto-steering technologies to all farmers, especially those farming on 1,000 acres or less, through our Wheelman products. The partnership with FBN builds on that mission and further expands our reach to farmers who will be able to purchase our products through FBN's Marketplace channel. We believe these farmers can significantly benefit from our affordable, easy-to-use Wheelman products, which reduce input costs, increase farming efficiencies and bolster crop yield."
Charles Baron, co-founder of FBN, commented: "AgJunction has been a pioneer in making auto-steering easy-to-use, cost effective and more widely accessible for farms of all types. We're excited to bring Wheelman products directly to our members to upgrade their machinery productivity."
The Wheelman Pro and Flex will be listed on the FBN platform starting today.
About AgJunction
AgJunction Inc., the Autosteering Company is a global leader of advanced guidance and auto-steering solutions for precision agriculture applications. Its technologies are critical components in over 30 of the world's leading precision Ag manufacturers and solution providers and it holds approximately 200 patents and patents pending. AgJunction markets its solutions under leading brand names including Novariant, Wheelman, Whirl and HandsFreeFarm and is committed to advancing its vision by bringing affordable hands-free farming to every farm, regardless of terrain or size.
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