RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:Does Everybody Here Understand?Imbaaack wrote: The thing is that these non THC drinks don't sport TNY's logo. They Clearly state Beckett's.So as far as creating a following for TNY's drinks, that won't happen as the drinks don't show TNY. From the pics I saw, no mention of the drinks being fron Tinley on them. At least not the pics from the NR. So forget the argument that this or these deals are good for exposure. So the way I see it, Becketts will be promoting and I assume they must have deep pockets and marketing know how? It will be interesting to get the details of this NON THC drink and how it will play out for TNY. Is it strickly a co-packing arrangment, so much per bottle or is TNY getting a cut from sales? All of the above and alot of what you mention are reasons why, I was one of the first to cry foul on the last NR.
CannaNewbie wrote:
Imback, I agree with you they should be able to get at least 3 or 4 more copacking deals before the end of the year. This is the lowest hanging fruit. But again unless they change the formulations to something that the market wants and that there is a void in that market they are going to have a very hard time penetrating unless they find a serious amount of capital to market the end user. Copacker deals are commodity deals and go to the lowest bidder. Diageo and the brand cimgloamerates are going to fight tooth and nail to keep every last square inch at all big box stores. Just their marketing budgets with the big name stores will be astronomical. Entrance to the traditional markets is immediate suicide. The more Copacker deals announced the faster it will happen.
"Tinley has spent the past three years working with "national brand" liquor formulators on perfecting cannabis-infused, non-alcoholic versions of popular cocktails and liquors, each using extracts, flavors and spices found in their alcoholic counterparts. These products have received highly favorable response in dispensaries throughout California. As a result, Tinley has received substantial interest from mainstream retailers that are seeking to aggressively boost their non-alcoholic, adult-style beverage offerings. Tinley has therefore created non-alcoholic, cannabis-free versions of its products for use in these retail channels. These products will enable consumers to enjoy popular liquors and cocktails while remaining completely sober.
“Restaurants and bars across the country - particularly in Los Angeles - are aggressively expanding their non-alcoholic, adult beverage options. BevMo is playing a leading role in capturing this demand for the at-home market,” said Rick Gillis, President of Tinley, Western USA.
This new expansion to mainstream retail gives Tinley an opportunity to apply its formulations and designs across the $550 billion nation-wide, mainstream beverage market, enabling significant additional opportunity beyond the Company’s rapidly-growing cannabis revenue.
To clearly differentiate between consumer need states and retail channels for cannabis vs. cannabis-free beverages, the cannabis-free versions will be launched under a different, but graphically related brand identity. This branding strategy also enables the Tinley products to be compliant in jurisdictions that may prohibit marketing of cannabis products under the same brand as non-cannabis versions."
Tinley to Launch Non-Alcoholic, THC-Free Beverages in 150 BevMo! Stores