RE:RE:The Trade Desk (TTD), Acuity's main competitor is blowing Half listened to the call. Not bad. Some things they mentioned:
- They are implementing their new AI system to full time.
- Q3 AI test showed some customers signing to increase their monthly spending by 30-200%
- New DIY self-serve "average person" ad campaign platform is in testing. More info in a couple months.
- Getting bigger, better, and longer contracts - seeing the ROI, speaking directly with the brand instead of agencies.