Neptune Wellness Solutions Inc NEPTF

The rational person would say a deviation into a retail

[Intuitx2]

strategy competing against giants is higly risky and costly....is this the start of a pump and dump scheme, just like in the beginning days of internet based companies soaring to the moon because they said they were going to sell dog food online on the internet without brick and mortar and change the world?  Pump the company up on the promise of huge retail profits and fat margins, boast about 50 sku's or more, stock price goes up while managment dumps and your're left with a marginal extractor at best because companies like LABS and others stayed the course.  It doesn't make sense and there's no news of any large CPG companies or any relationships with any large retailers either to justify a retail strategy and deivate from your core business upto and including screwing up relationships with your customers that use your white lable turn key solutions and compete now against them.   See, to me something does not add up.  

This is the logic or lack of facts that truely bothers me.